Do trademarks play an important role in launching new concepts/trends?
PS: To everyone landing here, this is NOT a GP Essay!
One of the aims of our first bloggers’ meeting seems indeed to be successful!
Since my friend Doorgesh attended this meeting, he started to blog again with 2 articles on the same day!
Other persons also seem to show their interest for this activity which is slowing gaining popularity in Mauritius!
While commenting on his 2nd article today about “The fascinating world of Design…” (which briefly gives an overview of his work), I raised an important factor, essential for the success of some new product/trend.
As I said on this blog, I believe that the name of the company which is launching this new trend is a very important in determining the success of this new trend/product.
Indeed, being in this field himself, he confirms this fact in this mini interview, exclusivity of yashvinblogs.com
1. To which extent is this fact true?
I would say about 90%.
Its true that some brands can afford to innovate due to their impressive brand value but it also depends on the type of product.
Customers are sometimes used to a certain minimum requirement, and would not really dare to go over that.
The field that this is mostly seen ( brand name making successful product ) is the fashion industry.
It is one of the rare fields that u can defy the norms and go beyond consumer expectation and still be confident about the success of the product.
Great designers like Chanel, Dior, Cartier can afford to go beyond norms, as their brand value would ensure the integrity of the product.
Other inferior brands can only copy what others do, they are not precursors, they don’t invent.
They are just here to ensure the similar product as those brands mentioned above are being made available to a more modest audience
2. And in Mauritius, any examples in the local market?
So yeah, u do have some local brands copying from various sources, such as tshirthell.com.
These shirts are awesome, they just add lil more graphics to it.
In the world of design we call this process to “inspire” from another brand, lol.
I mean its funny really, coz usually its called plagiarism and in the world of design, its called inspiration.
But sure there is a limit to how much we can inspire from smthing, u cant copy a product exactly, copyright issues u know…
3. Some last words about fashion n trends in Mauritius.
Ah interesting!
Mauritius still has a long way to go in that field ( like in every other field actually) lol.
I think with the media, and the internet, Mauritians are more up to date with fashion trends, but most of us still lack the maturity to chose the proper trend.
TEKTONIK is a sad example, and btw for those who dont know TEKTONIK IS GAY.
Im not joking, it is GAY : Im not saying that to be rude. Tektonik originated from VOGUEing which was invented by Japanese.
Its involved taking different poses from the famous VOGUE magazine and making a dance out of it.
Japanese Gays during the gay pride thingy, it then evolved to become tektonik in France.
If u dont bliv me, analyse carefully the tektonik style, its basically woman’s clothing modified for men.
Keep blogging coz its one of the rarest form of free speech there still exists!
btw Big thanks to Doorgesh since some of the pictures featuring on my posts come from his Flickr.
Examples:
Again, I will take the example from my comment :
Bollywood movies
Lets consider bollywood movies like “Billu Barber†or “Rab Seâ€
The story are not so exceptional, still, they can be considered as hits.
Coincidence, Shah Rukh Khan plays the main role in both.
For those who watched Billu Barber, I take a specific scene.
The same scene where there are lots of poor people in the village, and the main focus is on the barber shop (an old one).
Suddenly, the scene stops here, and immediately, you see a space shuttle flying in space, towards a big one, lands and then there is one of the most popular songs introducing the main actor.
Completely unrelated scenes, without any links, but because its shah rukh khan, its a success.
Sunglasses
The huge Sunglasses, I am damn sure you know what I am talking about…
You know those ones which look like “Pare brise camion”, lol.
Who would ever guess that they would be so trendy nowadays?
Torn Trousers
This kind of clothes has now become kinda of normal things.
They are so famous that loads of smaller companies have even copied the designs and selling them under other names, such as “Replay” or things like that.
There are so much examples available everywhere!
So, next time you have a nice idea, get yourself affiliated with a famous company for the commercialization, else you will find you alone wearing/using your product
Original Pictures from Doorgesh Photography (Then, modified inspired, lol)
